
Quote: “The essence of creation is love.” – Jami
Love is not just a part of the universe, it is its very foundation. This quote asserts that love is the essence of creation, the fundamental and animating force that gives rise to all things. It suggests that from the smallest atom to the grandest star, the universe is a manifestation of this love. This is a deeply spiritual and philosophical statement that finds love at the root of reality, teaching us that to understand the world is to understand love, and to live in accordance with it is to live in harmony with all of existence.
This timeless insight comes from the heart of Jami, a celebrated 15th century Persian Sufi poet and mystic. The concept that the universe was created from and is sustained by divine love is a central tenet of Persian mystical thought. For Jami and other Sufi masters, love is the very reason for existence, a sacred energy that flows through all of creation. His poetry beautifully and concisely summarizes this profound truth, guiding seekers to see love not as a fleeting emotion, but as the enduring and omnipresent reality of the universe itself.
For me, this quote is a powerful validation for the Mehr Wins philosophy, which is built on the core of “Mehr”—love, kindness, and warmth. It teaches me that our work, our relationships, and our very lives can be seen as a creative act of love. A win in this context isn’t just a personal achievement, but an act of contributing something meaningful to the world from that universal essence of love. This wisdom encourages us to see our purpose not just as a mission to succeed, but as an opportunity to reflect the love of creation in everything we do.


